The Dragonfly Effect: Quick, Effective, And Powerful Ways To Use Social Media To Drive Social Change(ISBN=9780470614150) azw3 lrf 下载 百度云 夸克云 snb pdf kindle

Lots of books teach the mechanics of using Facebook, Twitter,

and YouTube. Some explain how to use these and other tools to

compete in business. But no book addresses one of the biggest

desires among 18-34 year olds: how to harness the incredible power

of the new social media to make a difference, to do something that

"really" matters.The goal of this book is simple: to help you

achieve a singular goal by harnessing social media. To create

political change, the way the Obama campaign did. To foster

economic justice by making micro-loans easily available, the way

Kiva has done. To save the life of a friend diagnosed with cancer.

In all these cases, there is a single, measurable goal. You may not

have money but you have the energy and focus. And you are wondering

how to use social media to achieve your goal--allowing you to do so

more quickly, effectively, and powerfully.The Dragonfly Effect is

what happens when you coordinate four small activities to produce

big results. It's named after the only insect that is able to move

in any direction--with tremendous speed and force--when its four

wings are working in concert. This book will teach you four key

skills, explain how to coordinate them, and show you how to harness

them to the social media to achieve disproportionate results.Part I

presents the story that led to the Power of Social Technology class

at Stanford, showing all four "wings" of The Dragonfly Effect

working together. Part II will teach you each of the four skills.

It's illustrated with examples and includes practical tips from the

social technologists who engineered the Obama campaign, the

founders of Kiva and eBay's World of Good, story-tellers from Pixar

and leaders from Facebook, Twitter and Google. Part III is your

Dragonfly Toolkit, which will get you started on using all the most

important social media tools without having to read a whole book

about each of them. It's got Andy's Cheat Sheets, specifically

designed for people who are not at all technically

proficient.Linked to this book you'll find a website where you can

find a community of other readers, like you, who will share their

experiences, tools, and other resources. It will keep you updated

on new ways to use the power of social technology to improve the

life of just one individual or cultivate social change.

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编辑推荐

"The Dragonfly Effect" shows how to tap social media and

consumer psychological insights to achieve a single, concrete goal.

The text features original case studies of global organizations to

demonstrate how they achieve social good and customer loyalty.

书籍介绍

Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that "really" matters.The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully.The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results.Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four "wings" of The Dragonfly Effect working together. Part II will teach you each of the four skills. It's illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBay's World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. It's got Andy's Cheat Sheets, specifically designed for people who are not at all technically proficient.Linked to this book you'll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources. It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.

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蜻蜓效应:运用社会化媒体的制胜秘诀