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Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming–of– age in the business world, Skorman gives an insider’s view of what it takes to start a business from the ground up. Stuart Skorman offers his hard–won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot–com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.

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Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming–of– age in the business world, Skorman gives an insider’s view of what it takes to start a business from the ground up. Stuart Skorman offers his hard–won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot–com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.