EFFECTIVE FINANCIAL MANAGEMENT(ISBN=9781606492338) azw3 lrf 下载 百度云 夸克云 snb pdf kindle

　　In a fast-changing world, brimming with social and economic

uncertainty,

financial information plays a vital role in the life of an

organization and does so with two sets of eyes. One set looks back

to see what has happened. This is the accounting function, which is

simply about the recording of events and the production of the

financial reports that satisfy the stewardship responsibility of

management. The other set looks forward to determine the most

appropriate strategic direction for an organization,

guiding managerial actions, motivating behaviors, and creating

and supporting the cultural values necessary to achieve an

organization's strategic objectives. This book is all about the

second set of eyes, which are the lenses of financial management,

that help organizations plot their ways through an environment

filled with opportunities and dangers.

For students and aspiring managers, as well as those who already

have management responsibilities, this book provides an insight,

through the eyes of the characters of a start-up company, of some

of the ideas and models that help to identify the possible

strategies capable of maximizing an organization's value, which is

the same as making the owners as wealthy as possible, to determine

how to finance the organization in the most proper way, to allocate

the collected capital in the most effective way, to monitor the

implementation of the chosen strategy to see whether it is meeting

the planned objectives, and to reasonably decide on the

reinvestment and distribution of profits.

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